The fourth part of the Kunming think
a real estate development, the role of the Housing Fair in the end how much?
5-day Housing Fair in Kunming fall came to a close, the media have also reported this from all angles, can actually play the Housing Fair in the end how much effect? contributed to the number of sales? real estate played a kind of promotion results?
First, changes in the Housing Fair is the barometer of the property market, is the property of the observatory. There are three Fair Housing aspects: First, the new disc incubator, the Housing Fair will be the grand introduction of some of the timing of the new disc; second doctrine is the product doctrine and brand each other; third theme or vision to become the primary means of marketing real estate. However, the new disc displays, product doctrine , the brand and the theme of Marxist propaganda is not received very good effect? While many developers feel that the Housing Fair is the best real estate show in the arena, and some real estate in the room during the Fair and achieved good sales results. but there are many development losing money in doing business earned popularity, or even with popularity, some did not make the new disk.
Second, the last two years the Housing Fair basic Hall accounted for 3.5, but the only real estate exhibition hall 2.5, much to dominate the mean. from the entrance to each pavilion, home building materials everywhere,UGGs, the real estate itself.
Again, the main audience is the Housing Fair came to observe peers and refuse collection, genuinely interested buyers only 1 / 3, exhibitions will also become the show exchange between peers, in the end the role of How big? worth pondering.
Second, Kunming, prices will drop?
may raise the issue, many people feel funny, have come down, and asked would fall. In actual fact, although many properties for sale all call prices, do offer a lot of real estate are among other measures, in fact, reduce the share is relatively small, more significant is not how to fall. before the call drop in real estate but also because real estate prices too high, is nothing more than lowering the price adjustments only. actually, on whether preferential or special in itself is already down, but one reason was concerns about multi-party, so this strategy.
then, house prices will not drop in Kunming it?
first , developers do not want to fall, buyers want to drop, buyers and sellers market, huh the tug of war. But when the developers do not buy the house out, funds are not withdrawn from circulation, and that there will be money chain is bound to break, this time, developers will eventually lower prices. Kangde Zhu natural to engage in real estate special offer, the developer could not carry even the natural price.
Second, Kunming, the average price of 5,000 yuan / square meter, the relative price of first-tier cities is not high, relative to second-tier cities, Price is not too high, then the price drop is inevitable, Kunming, did not fall is inevitable. This is because the high price of the project, product quality and structure of the general project, the developer funds the chain tight conditions in the sale of the project is bound to will be, better product quality and structure, high cost of the project may not be reduced. In recent years there is nothing wrong with house prices rising bubbles, then drop out of the bubble part, within reasonable limits, return to rational prices is welcomed by all.
again, prices will not drop significantly. the one hand, availability of Kunming in 2008 than the 2007 launch of young, and rigid demand is increasing, mainly due to the current property market, first by the cold trend of home buyers in a wait state; Second is the excessive growth in house prices in Kunming, far greater than the psychological level buyers; Third, investors affected by the trend, not rashly shot. However, supply reduction, demand, housing prices in this case Nature does not crash, as long as the buyers down the psychological price, buyers will naturally be shot. and rigid requirements of the buyers is the main force of the current house prices pick up.
three 期房 to existing homes < br> Kunming, the future of real estate sales of existing homes will enter the era.
in the context of macro-control, Kunming real estate sales patterns are quietly changing. the recent real estate market changed over the past Kunming drawings sales model, there Many prospective existing homes. a series of signal indicates that the Kunming, the property market will also impact on the whole.
era quasi existing homes?
期房 for the practice to sell the property market in Kunming, a great number in recent months, existing home sales figure potential, new Asian Sports City, Century Peninsula Olive Valley, Apple Valley, Peninsula century, Dianchi Lake, the Acropolis, Palit little villa, Golden Symphonic, Marching Star City, all existing homes would appear to prospective customers in front of Spring City.
developers to prospective sales of existing homes, the main There are four reasons, first because the sale of the 期房 market acceptance is not high, progress and anticipated progress of the sale of a difference, leading to quasi 期房 into existing homes; second part of the property of their relatively strong confidence in the prospective developers to launch sales of existing homes ; third is due to the rapid rise in house prices last year in Kunming, so some developers deliberately adjusted sales pace of progress and development in order to obtain greater profit margins. to the market in terms of the initiative launched few prospective developers of existing home sales . Fourth, the current state of doctrinal watching the real estate market, some real estate sales cycle will change as well, the original sale from the opening to the end of the day in a month as long as there is no longer possible, will be replaced by a year about sales of, or even longer, this will be the normal situation for some time. quasi existing homes, and even existing homes, sales of fine decorated rooms is the real estate market development trend. For the consumer, to buy existing homes means that the quasi- reduce the risk of buyers; and for the developer is concerned, it means potential sales of existing homes increased financial costs.
Fourth, increase the proportion of small units since the country
the implementation of 90 square meters below the small units to large numbers. The Fair Housing small units below 90 square meters of exhibition accounted for 48% of the total, nearly half.
The Fair Housing small units below 90 square meters of the majority Most of its marketing theme of choice of young home buyers, the effect is more obvious. So, the small size of the increase in line with market demand in Kunming it? units selected from the point of view, more than half of the choice of a three-bedroom house about 100 square meters. At present the existing market and the consistent development of housing under construction, if you change the project, to develop 90 square meters in Kunming the following homes, the housing may cause imbalance.
In addition, the downtown residential housing and the second ring road, if at a level of competition, product homogeneity will cause competition between the two regions, but more difficult for consumers to buy a suitable house. to Kunming market, the Second Ring Road is within the small units facing low-income groups in a home, two loop outside the house in high-income people tend to do the second home, the bigger the chamber, the environment is reasonable to do the United States.
Therefore, a large number of small units is not increased to meet the Kunming market, only the right amount of ratio,UGG boots clearance, reasonable products in order to meet market demand.
five, the new disc pricing
Housing Fair first three days, most of the new disc to the front desk for access to information booth showings will be asked to fill out a customer registration form , including intention to purchase an area, affordable price, contact information, etc., to some extent, these new disks are intentionally or unintentionally to fall as a customer survey Fair Housing Council. this house to pay the meeting, continue in a similar situation Most of the new disc repeats booth, showings had to honestly fill in the customer intention to purchase on the register area, affordable price, contact information.
advance Most of the new disc on the project's strategy. If we say, the customer, ; yet clear, , , the sales pace may not be a problem, but the developers are certainly eat a lot of profit losses, the continued development of business will be affected.
Thus, the present exhibition to launch the new site are mostly not set prices, are cautious view of the market, and pricing.
six commercial real estate usher in a new machine
08 Autumn Fair in Kunming, the total projects, 73 exhibition, Kunming 56, City 17, 6 of which is villa projects, 11 commercial projects. The exhibition focused on the introduction of 15 commercial projects, participating in the project City-based tourism business, tourism projects in Kunming exhibition complex business-oriented business-oriented. Another with a commercial The key does not launch or launch with 31 projects, community commercial, 底商 based. expected future business of Yunnan and Kunming, the supply is relatively large. from the product point of view, Kunming, Yunnan, and real estate development will present four trend: a golf course and golf villas, tourism, real estate, offices and cycle and features related to the development of industry and the golf business development as the main city, Kunming, a new force in business development, br> July, targeting younger and more customers are now available in the market segment
these marketing strategies for youth groups, consumer groups because of the young there is a big demand for potential purchasing power and rigidity, but also the needs of marketing, Target customers will be more refined, to take targeted marketing. customer base by marketing the project has a great influence, while the original product positioning also affected by customer groups. because in the beginning of the construction products, in general, customers positioning, which requires customers to see the original location and is now marketing the customer orientation is not the same. If the same, sales will be relatively smooth; If not there will be many hidden dangers in the sale. Although younger and more detailed customer orientation points is a big trend, but that is a very broad concept, is a very large young populations, different needs of young people there is a big difference in consumption. In this concept, the young customer base can also the following aspects.
from the location point of view, pre-marketing phase of the planning stage and there is a large difference;
marital status from the point of view, single, to be married, married, have children and so the demand for housing there is a large difference;
age and occupation from the birth point of view, different years of birth and young people with different occupations in demand for the product is different. and can not simply come from the majority judgments, because the different birth years, the growth environment, suffered education level and lifestyle and so there is a big difference, so they demand for housing is not the same, only the birth of their age, family status, occupation, lifestyle combined positioning and marketing is so effective The.
purchasing power and economic resources from the point of view, there are three cases of young home buyers:
A, br> B, on their own. on their own economic situation, home ownership can be divided into three types: economic ability, the ability of the general economy, weak economy, the economic capacity of the different needs and determine their ability to pay is differentiated.
C, for children, the elderly or indirect purchase in disguise. such as parents buy for their children and other marriage room.
only to have specific knowledge of these conditions are more suitable for the project to develop a sales strategy.
young people the main features of home:
A, young men in the family structure and the cause of the rise, family size and work are constantly changing, the short length of service, the accumulation of wealth is limited, in this period more sensitive to price, mostly for first time home buyers. this group the group is large, the acceptance of innovative products to large, diverse way of life, and because of their careers and income are in the rising period, there is great potential for development.
B, they are more diverse way of life, the more difference in later life of the age gap is smaller. This is a new wealth groups, the pursuit of personalized, sports, photography, outdoor activities, which are relatively large interest, which need to give due consideration to some specific needs of this group.
young home buyers will take into account the main factors:
A, price is the primary factor to consider because they work less and limited income and wealth accumulation, which affect their down payment amount, repayment period, the rate of fund applications, products, unit price and total price and other considerations.
B, products. product quality and their individual needs considerable concern.
C, real estate location, size and area of .90 square meters under the units are of different sizes, area is also very small, which must be family structure, purchasing power and demand linked.
D, convenient transportation. mainly on account of the time cost of transportation and work.
E, developers brand. more things reflected in the psychological effects on buyers.
now introduced for the young consumer groups are generally small units, some in the product positioning for the younger group stage, while others are in the sales phase out the small size products for young consumers, but this will undoubtedly increase the difficulty of the operation, if the goods does not board, the role is relatively small.
Youth home ownership is broadly buy a disguised act, so he focused on clients for a certain type of group, or home prices take appropriate way to achieve the purpose of selling, so that funds quickly withdrawn from circulation.
customers Segmentation is the inevitable trend of development of the market, but not only, in marketing there are several trends:
experiential marketing. such as the model room is one of them, Kunming 期房 model room and existing homes Open Houses , 期房 model room will gradually be replaced by the model room of existing homes. In marketing, the experience of two model room there is a big difference between effective, existing homes can be a model of the customer from the air, landscape, lighting and other aspects of access to real feelings, and期房 the model room, you can not.
edge of marketing. This is a not for product but for the products directly related to the marketing chain, through the experience of product design concepts and ideas the source of life left a deep impression on people to inspire desire to purchase. For example, the product is the southern garden style, you can put the customer into the four South Park, so that they feel the product in the future to show the site's style, such as golf villas in, he will let customers to experience the game of golf to experience golf villa life.
affiliate. Now set up Kunming, about nearly 10 client organizations, such as Jun-off will, of my colleagues will, Jiangdong club, membership-based approach to long-term tracking of customer service, while members can enjoy the benefits. This develop customer loyalty, and expand the impact of corporate brand.
because people's living standards, young people, lifestyle changes, future product marketing may be more concerned about lifestyle, community culture, human factors, product structure, health and the use of high-tech aspects.
eight regional characteristics of real estate development and metastasis was
real estate development will form three major regions: the Pan-Kun Luo plate, Yangzonghai Area, the main city - peaceful - Chenggong ring belt.
Pan Kun Luo plate. Kunluo plate is based on the birth of urban expansion, and again in urban expansion and urban environment to quickly update development, the formation of the Pan-Kun Luo plate. In the Metro has not yet formed before the good living conditions, urban redevelopment has not yet fully launched on the occasion, the Pan-Kun Luo plate as the main city and the transition zone between Metro, the first to be developed, but also by the client recognition, the region north to the White City, but also south into the town, the present and future can be profitable. now all the land within the plate almost carved up by developers.
Yangzonghai Area. use of natural resources and climate resources of Yunnan advantage Yangzonghai Area has become a paradise for golf and international conferences, Spring City Golf, Golf GT, Chinese Business Forum, OCT ecological town, Brilliant SPA, Holiday Manor, have been stationed in Yangzonghai . Yangzonghai as a leisure place, Kunming, Stone Forest, Chenggong are relatively close to escape the city hustle and bustle, there to enjoy the convenience of the city.
main city - peaceful - Chenggong ring belt. peace and Chenggong population transfer is the main city of Kunming and the two major areas of urban expansion, a spontaneous formation of a government plan, one is the casual living area, a district executive education.
n Summary of function and role of the Housing Fair will be changed, and began to transition.
n price is reasonable, and the price and value of such is the widely expected.
n 期房 to existing homes: the future of real estate Kunming, sales of existing homes will enter the era. For the consumer, to buy prospective buyers of existing homes means less risk; and for open
FAT speaking, it means potential sales of existing homes increased financial costs.
n increasing proportion of small units, but a large number of small units is not increased to meet the Kunming market, only the amount the ratio, reasonable, in order to meet market demand.
n Real Estate Development will present four major trends: a golf course and golf villas, tourism, real estate, office
n and real estate offices and Kunming city,
cycle and characteristics of economic development related to of view, is closely linked to tourism business through the development of Yunnan tourism and golf development as the main commercial city, Kunming, a new force in business development, ; block the inevitable trend of development of the market, Kunming, will appear in marketing to experiential marketing, the edge of marketing, affiliate-based marketing model.
significant real estate development and regional characteristics of the transfer, the formation of the Pan-Kun Luo plate, Yangzonghai Area, the main city - peaceful - Chenggong ring with three regions.
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